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What and where is Rough Trade?

Rough Trade NYC is a renowned independent record store located in the heart of Manhattan at Rockefeller Center. Originating from London in 1976, Rough Trade has become a cultural hub for music enthusiasts, offering a vast selection of vinyl records, CDs, books, and merchandise. The store also hosts live performances, signings, and events, fostering a vibrant community for artists and fans alike

Transportation / Guide

  • Rough Trade NYC is situated at 1250 6th Avenue, New York, NY 10112, between 49th and 50th Streets.​

    • Subway: Take the B, D, F, or M trains to 47–50 Streets–Rockefeller Center Station.​

    • Bus: M5, M7, and M50 buses have stops nearby.​

    • Entrance: The main entrance is on 6th Avenue, with the upcoming Rough Trade Below located at the rink level of Rockefeller Center.​

“Hidden” Spots of Rough Trade NYC

  • Listening Station Alcove

    • 📍 Near the back of the vinyl racks

    • Tucked-away spot to preview records with headphones—quiet, cozy, and often overlooked by casual shoppers.

  • Basement Nook (Rough Trade Below)

    • 📍 Beneath the main store at Rockefeller Center

    • A newer level with specialty pressings, books, and hidden crate finds—less crowded than the upper level.

  • Indie Zine Shelf

    • 📍 Alongside the checkout area

    • A curated mini-library of underground zines, local press, and music magazines—easy to miss if you're only browsing records.

  • Photo Wall Corner

    • 📍 Across from the performance stage

    • Rotating collage of past performances, signed posters, and music memorabilia—great photo backdrop for superfans.

  • Staff Picks Crate

    • 📍 Mid-store near the genre dividers

    • Personal recommendations by Rough Trade employees—sometimes featuring handwritten notes and rare vinyl gems.

Nearby Restaurants 

  • Del Frisco’s Grille: Upscale American dining with steaks, seafood, and a wide range of appetizers — perfect for a sit-down meal near the store.

  • Magnolia Bakery: Famous for its banana pudding and cupcakes, this beloved bakery is a great spot for a sweet treat.

  • Black Seed Bagels: Hand-rolled, wood-fired bagels with creative fillings, just a few minutes' walk from Rough Trade.

  • Blue Bottle Coffee: Sleek and modern coffee shop offering strong espresso, pour-over brews, and light pastries.

Eco-Friendly Practices

  • Rough Trade NYC is committed to sustainability and community engagement:​

    • Vinyl Recycling: Encourages customers to recycle old records and packaging responsibly.

    • Sustainable Merchandise: Offers eco-friendly products, including reusable tote bags and sustainably sourced apparel.​

    • Community Events: Hosts workshops and discussions promoting environmental awareness within the music industry.​

    • Local Partnerships: Collaborates with local artisans and vendors to support sustainable practices.​

 

Visitors are encouraged to participate in these initiatives and contribute to a greener music community.

Visitor Tips and Etiquette

  • Store Hours: Open daily from 10:00 AM to 8:00 PM.

  • Events: Check the official website for upcoming in-store performances and signings. 

  • Photography: Allowed, but please be respectful during live events.

  • Purchases: Staff are knowledgeable and can assist with recommendations across various genres.

Entertainment

  • Live In-Store Performances:

    • Location: Main floor performance space

    • What to Expect: Intimate concerts by emerging and established artists across genres.

    • Shows are often free with RSVP or purchase of vinyl; arrive early for standing space.

  • Artist Meet & Greets:

    • Location: Signing tables near the merch section

    • What to Expect: Album signings and photo ops with musicians on tour.

    • Check social media and the events calendar for upcoming appearances.

  • Vinyl DJ Nights:

    • Location: Listening area or lobby space

    • What to Expect: Guest DJs spinning vinyl-only sets from indie rock to soul.

    • Often paired with exclusive sales or limited-edition drops.

  • Music Talks & Book Launches:

    • Location: Back corner event zone

    • What to Expect: Discussions with authors, artists, and producers about music culture and history.

    • Includes Q&As and opportunities to purchase signed books.

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