
What and where is Rough Trade?
Rough Trade NYC is a renowned independent record store located in the heart of Manhattan at Rockefeller Center. Originating from London in 1976, Rough Trade has become a cultural hub for music enthusiasts, offering a vast selection of vinyl records, CDs, books, and merchandise. The store also hosts live performances, signings, and events, fostering a vibrant community for artists and fans alike
Transportation / Guide
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Rough Trade NYC is situated at 1250 6th Avenue, New York, NY 10112, between 49th and 50th Streets.
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Subway: Take the B, D, F, or M trains to 47–50 Streets–Rockefeller Center Station.
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Bus: M5, M7, and M50 buses have stops nearby.
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Entrance: The main entrance is on 6th Avenue, with the upcoming Rough Trade Below located at the rink level of Rockefeller Center.
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“Hidden” Spots of Rough Trade NYC
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Listening Station Alcove
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📍 Near the back of the vinyl racks
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Tucked-away spot to preview records with headphones—quiet, cozy, and often overlooked by casual shoppers.
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Basement Nook (Rough Trade Below)
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📍 Beneath the main store at Rockefeller Center
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A newer level with specialty pressings, books, and hidden crate finds—less crowded than the upper level.
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Indie Zine Shelf
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📍 Alongside the checkout area
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A curated mini-library of underground zines, local press, and music magazines—easy to miss if you're only browsing records.
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Photo Wall Corner
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📍 Across from the performance stage
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Rotating collage of past performances, signed posters, and music memorabilia—great photo backdrop for superfans.
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Staff Picks Crate
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📍 Mid-store near the genre dividers
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Personal recommendations by Rough Trade employees—sometimes featuring handwritten notes and rare vinyl gems.
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Nearby Restaurants
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Del Frisco’s Grille: Upscale American dining with steaks, seafood, and a wide range of appetizers — perfect for a sit-down meal near the store.
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Magnolia Bakery: Famous for its banana pudding and cupcakes, this beloved bakery is a great spot for a sweet treat.
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Black Seed Bagels: Hand-rolled, wood-fired bagels with creative fillings, just a few minutes' walk from Rough Trade.
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Blue Bottle Coffee: Sleek and modern coffee shop offering strong espresso, pour-over brews, and light pastries.
Eco-Friendly Practices
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Rough Trade NYC is committed to sustainability and community engagement:
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Vinyl Recycling: Encourages customers to recycle old records and packaging responsibly.
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Sustainable Merchandise: Offers eco-friendly products, including reusable tote bags and sustainably sourced apparel.
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Community Events: Hosts workshops and discussions promoting environmental awareness within the music industry.
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Local Partnerships: Collaborates with local artisans and vendors to support sustainable practices.
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Visitors are encouraged to participate in these initiatives and contribute to a greener music community.
Visitor Tips and Etiquette
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Store Hours: Open daily from 10:00 AM to 8:00 PM.
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Events: Check the official website for upcoming in-store performances and signings.
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Photography: Allowed, but please be respectful during live events.
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Purchases: Staff are knowledgeable and can assist with recommendations across various genres.
Entertainment
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Live In-Store Performances:
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Location: Main floor performance space
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What to Expect: Intimate concerts by emerging and established artists across genres.
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Shows are often free with RSVP or purchase of vinyl; arrive early for standing space.
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Artist Meet & Greets:
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Location: Signing tables near the merch section
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What to Expect: Album signings and photo ops with musicians on tour.
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Check social media and the events calendar for upcoming appearances.
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Vinyl DJ Nights:
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Location: Listening area or lobby space
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What to Expect: Guest DJs spinning vinyl-only sets from indie rock to soul.
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Often paired with exclusive sales or limited-edition drops.
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Music Talks & Book Launches:
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Location: Back corner event zone
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What to Expect: Discussions with authors, artists, and producers about music culture and history.
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Includes Q&As and opportunities to purchase signed books.
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